Japanese Souvenir Culture

I rarely if ever bought them before. Souvenirs are little pieces of wherever you visited that get processed like tiny fugitives into a little box in your closet. I’ve bought a few over the years, but limited my purchases to only what I would actually use. A shot glass, a deck of cards…

That’s it, really. And the playing cards I bought because I hadn’t brought any with me for the big move here.

Omiyage 1

But in Japan you might buy omiyage (souvenirs) for you, but you must buy omiyage for everyone else. It’s a social expectation, the idea being to share a piece of your trip with those who couldn’t make it. You buy omiyage for friends, coworkers, family, neighbors, even teachers. It gets quite expensive if you’re popular.

Shingen Mochi

While omiyage can be anything, they are generally something edible, like sweets. Most places in Japan have their own special omiyage. Kyoto has yatsuhashi, Yamanashi has Shingen mochi, Hiroshima has momiji manju, Okayama has kibidango, etc…

When I went to Mount Minobu, only and hour from my place, everyone was dropping hints about how they just loved Minobu manju, a kind of anko-filled sweet. (Anko, by the way, is a kind of sweet bean paste extremely popular in Japan.)


But even if your destination doesn’t have its own special variety of sweet, there is a battery of common omiyage readily found anywhere that are simply infused with the local flavor. And since everywhere in Japan does have its own special dish, for good or bad, this manifests in some pretty unique stuff, all the way from dried okonomiyaki flavored french fries to chicken guts flavored senbei (rice crackers.)


That said, I’ve gotten some really nice things from people, and it’s a nice gesture on their part, and some of it is really good. But when someone gives me a box of thirty or so little sweets I probably won’t eat but one. The rest just sit there until they expire. Some, I never even open. The ones that don’t see the light of day I likely received at work–kind of communal gifts to the staff–but since no one actually wants a dozen manju, after the first round omiyage devolves into a battle of whose going to take the rest home.

Omiyage 4

Not me. While I used to have the metabolism of a cheetah, I’m not that young anymore. Not to mention I have the willpower of a slightly neurotic pigeon, so for me, every box of omiyage is another pants size level up.

So we often just don’t open them at all, sparing ourselves the trouble of the confectionary battle.

Omiyage 3

Pro Tip

Of course, if the boss gets you something you are expected to eat it, because the boss went through the trouble of buying something for you so you’d better be grateful and eat all two dozen of those little lumps of anko he was so kind enough to buy.

But when in Japan, do as the Japanese. Buy that omiyage. Because you look stingy and unfriendly if you don’t. And if you happen to receive any–possibly from that super hot girl/guy at work–keep in mind they’re just giving it to you as a social expectation, not a hint at some secret crush.


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6 Comments on “Japanese Souvenir Culture”

  1. keno19
    August 17, 2013 at 10:54 pm #

    i love that shingen mochi!!!:)
    good article sir:)

    • introvertnathan
      August 18, 2013 at 11:09 am #

      I have to admit I’m fond of Shingen mochi too, though I’m not a big mochi fan in general.

  2. ThroughTheLookingGlassAndDownTheRabbitHole
    August 18, 2013 at 6:40 am #

    I love buying omiyage for people 🙂

  3. samokan
    August 19, 2013 at 12:54 am #

    I used to buy it for people but now I buy it for me, much better that way. 😀

  4. i*Kan
    August 19, 2013 at 8:41 am #

    Hmmm… I’m wondering if Singapore had a similar culture… judging by all the sometimes weird, sometimes unexpectedly yummy snacks colleagues would get back from their travels. Yikes! I hate to think how rude and stingy everyone must have thought me to be 😦

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